I partner with boutique fitness studios at pivotal moments – launching, getting their foundations right, or preparing to scale. My work sits at the intersection of strategy, operations, and systems. I don't do social media or content creation – instead, I help you build a business that actually works behind the scenes, so growth is sustainable, not chaotic.
Every engagement is custom. We start with clarity on your goals and constraints, then design the right scope together.
Studio Launch
For founders starting from zero (or close to it) who want to build it right the first time.
Launching a studio is a constant stream of decisions – brand, pricing, software, schedules, staffing – all while the clock (and cash) is ticking. Studio Launch is about giving you a clear path forward and a solid operational setup so opening day doesn't become a guessing game.
›What this is about
Turning your concept into a structured, executable plan
Making confident decisions on software, pricing, and offerings
Designing a customer journey that converts and retains from day one
›What you get
Strategic guidance through key launch decisions
Hands-on support with booking and business software setup
A clear sales and onboarding flow for new clients
Financial clarity around your business model and assumptions
Operational tools your instructors and staff can actually use
This is ideal if you want a thought partner and someone who can get into the weeds to make things work.
Studio Foundations
For existing studios that feel busy – but not fully under control.
If your studio is running but feels fragile, reactive, or overly dependent on you, the issue is usually foundations – not effort. Studio Foundations focuses on tightening systems, clarifying performance, and creating visibility into what's really going on.
›What this is about
Understanding the true state of your business (beyond gut feeling)
Fixing friction in your customer and team experience
Creating simple, trackable metrics that guide decisions
›What you get
A deep dive into your data, systems, and daily operations
A clearly mapped customer journey, from first touch to retention
Defined KPIs that actually matter – and a way to track them
Practical handbooks, checklists, and workflows for your team
Ongoing insight through regular performance reviews and recommendations
This is for studio owners who want structure, clarity, and momentum – without adding unnecessary complexity.
Studio Scale
For studios preparing for their next phase of growth – second location, bigger team, or increased volume.
Scaling doesn't fail because of ambition – it fails because systems don't keep up. Studio Scale is about pressure-testing your foundations and upgrading what needs to change before growth exposes cracks.
›What this is about
Assessing whether your studio is truly ready to scale
Adapting systems and processes for higher complexity
Supporting leadership through the transition from operator to owner
›What you get
Regular strategic check-ins focused on readiness and priorities
Identification and setup of tools needed for multi-location or higher volume
Refinement of KPIs, reporting, and decision rhythms
Support thinking through brand, concept, and consistency as you expand
This is a collaborative, ongoing partnership designed to make growth feel intentional – not overwhelming.
What I Don't Do (On Purpose)
I don't create social media posts, ads, or marketing content. I do help you audit what you're already doing and build a clear promotion and communication plan that fits your business model and capacity.
What Happens Next
There are no fixed packages or prices listed because no two studios are the same. We start with a conversation, identify where you are and where you want to go, and build a scope that makes sense for your studio.
If this sounds like what you've been looking for, let's talk.